Hand-drawn typographic logo
Social Media Campaigns
Project Overview
Smile4Kime is an experimental documentary film that uses live-action footage and hand-drawn animation to tell a story of friendship, grief, mourning, and magic. It explores topics such as mental illness, anti-Black racism, domestic violence, disordered eating, BPD, and chronic suicidality.
My role as the designer was to create branding materials, a style guide, promotional images such as movie posters, title cards, credits sequences, and graphics for numerous social media campaigns, as create a simple and effective website using Squarespace.
My role as the designer was to create branding materials, a style guide, promotional images such as movie posters, title cards, credits sequences, and graphics for numerous social media campaigns, as create a simple and effective website using Squarespace.
Challenge
To create a brand that reflected the nuance, authenticity, and vulnerability that is at the core of this project.
To generate interest and intrigue while uplifting the film's values.
To generate interest and intrigue while uplifting the film's values.
Solution
I used consentful, collaborative methods to bring non-designers into the design process.
In our collaborative design work, we settled on a collaged live-action and illustrative style with a contemplative, impressionistic tone. This poster successfully generates intrigue while highlighting the radical care and imagination of friendship between two Women of Color.
In our collaborative design work, we settled on a collaged live-action and illustrative style with a contemplative, impressionistic tone. This poster successfully generates intrigue while highlighting the radical care and imagination of friendship between two Women of Color.
Software
Photoshop, InDesign, Lightroom, Adobe Animate, AfterEffects
ABOVE LINE CREDITS
